Warner Bros. Activates a 'Harry Potter' Experience Tour - Event Marketer

Warner Bros. Activates a ‘Harry Potter’ Experience Tour

DB_Harry_2012 ETA
Brand: WARNER BROS.
Agency: ANTENNA INTERNATIONAL THINKWELL GROUP
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF HANDHELD TECHNOLOGY
Year: 2012
Hollywood is getting in on experiential like nobody’s business as movie studios discover the value of live experiences that bring their entertainment franchises to life. Last March, Warner Bros. joined…
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