Walmart's Stage Projection Wows Shareholders - Event Marketer

Walmart’s Stage Projection Wows Shareholders

DB_Walmart_2013 ETA
Brand: WALMART
Agency: DRURY DESIGN DYNAMICS LMG
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF PROJECTION MAPPING
Year: 2013

Hugh Jackman, Tom Cruise, Jennifer Hudson, Kelly Clarkson, Elton John, John Legend, wildly morphing projection set, and… Walmart. That’s right. The low-price retailer treated its shareholders to a high-value kaleidoscope of a show and set for its annual meeting this year.

The Walmart Annual Shareholder’s Meeting is always a show stopper, but this year’s show was especially enhanced by the use of projection mapping to make for an event like none of the 15,000 attendees in the audience had ever seen before (let alone the more than 100,000 viewers online). The set was custom built to accommodate the projections, with a multi-panel, tiered backdrop that measured 140 feet from edge to edge, and 60 feet high at the center.

The brand projected visuals, graphics and video onto every surface of the set throughout the presentations to convey Walmart’s key messages to the live audience and global online viewers. The projections were designed to create a 3D effect with a large depth of field behind the many performers and speakers on stage during the event. The projections were created using four Barco HDQ-2K40 projectors, a new 40K lumens lamp and two Coolux Pandora Box MediaServers.

To support the webcast, a high-definition Snell & Wilcox Kahuna switching and camera system was used to provide the broadcast feed for the online audience. And all of this was accomplished in just six weeks from napkin sketch to curtains up.

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