Walmart Shareholders Meeting Stage Lights Up LED - Event Marketer

Walmart Shareholders Meeting Stage Lights Up LED

event design
Brand: WALMART
Agency: PROSCENIUM
Awards: EXPERIENCE DESIGN AWARDS — BEST STAGE AT A B-TO-B EVENT/MEETING
Year: 2014

The Walmart Shareholders Meeting is one of the largest and most complicated corporate events of the year. It’s not only a business meeting. It’s a pep rally and a rock concert, designed to inspire associates and shareholders in an arena and all over the world via a webcast. Walmart certainly set the stage for success at the 2014 meeting.

The stage design was inspired by a news story on how Walmart’s distribution center switched to all LED lighting. The strategy: LED screens, and a lot of them. Screens were extra large, and purposefully placed. This included one massive, 133-foot-high resolution LED screen surface that spread across the stage. Three high-fashion runways then extended out from the stage, allowing speakers and performers to walk out, reach out and literally touch audience members. Three LED screens mirrored those runways from above with graphics and images of Walmart associates from around the world. All six, ray-like elements were designed to hint at the “spark,” Walmart’s signature brand mark.

The stage served as the performance space for a handful of superstar musical talent, including Harry Connick, Jr. and his band, Pharrell Williams, who came out on a mobilator, and Sarah McLachlan, revealed high above the stage on an elevating platform while she performed the opening chords of “I Will Remember You.” The LED elements and the high-octane artist entrances all meshed together well.

There were messages to be delivered, but Walmart wanted to make sure those messages were delivered in the same way for those sitting in the first row or the last row or around the world watching from a computer. Certainly, the design made all attendees feel they had the best seats in the show. And quite “Happy,” too. Right, Pharrell?

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