Wachovia Boosts Awareness with Money Machine Game - Event Marketer

Wachovia Boosts Awareness with Money Machine Game

DB_Silver_Wachovia_2009 Ex
Brand: WACHOVIA
Agency: RAM FABRICATION SYNERGY EVENTS
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2009
To boost product awareness for the new Way2Save savings account product and to drive traffic to Wachovia Way2Save Challenge Tour events, Wachovia sent its Wachovia on Wheels (WOW) vehicle on the road from…
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