VW Transforms Spanish Resort into Up! Town - Event Marketer

VW Transforms Spanish Resort into Up! Town

DB_VW_2012 Book
Brand: VOLKSWAGEN
Agency: ZIBERT + FRIENDS
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2012
As Volkswagen prepared to unleash its new subcompact, the Up!, on Europe, the automaker wanted to get the buzz started. One key, of course, would be training all of its European sales personnel—a task…
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