Volvo Repurposes a Warehouse for Dealer Launch Events - Event Marketer

Volvo Repurposes a Warehouse for Dealer Launch Events

DB_Gold_Volvo_2009 Ex
Brand: VOLVO
Agency: LINE UP
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2009
To get its dealers excited about the new XC60, Volvo repurposed a warehouse in Sweden and turned it into apartments for its dealer launch events. From August to October the automaker brought 5,600 dealers…
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