Volkswagen Road Show Racks Up Jetta Presales - Event Marketer

Volkswagen Road Show Racks Up Jetta Presales

DB_Gold_Volkswagen_2006 Ex
Brand: VOLKSWAGEN
Agency: LABOV & BEYOND
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2006
Volkswagen had a lot hinging on the launch of the revamped Jetta, so the automaker wanted to create some big-time buzz within its own ranks and among the public. The solution? A multi-tiered strategy that…
Back to EventMarketer.com

© 2017 Access Intelligence, LLC – All Rights Reserved. |