Vodafone Turns Sales Event into Comedy Show - Event Marketer

Vodafone Turns Sales Event into Comedy Show

DB_Vodafone_Book1
Brand: VODAFONE
Agency: GLOBAL EVENTS
Year: 2009
In 2009, UK-based telecommunications giant Vodafone discovered that it had a real quandary on its hands. At the consumer marketing level, the brand was pushing its newest offering, mobile television—an…
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