Vivendi Treats Gamers to a Spa-Style Oasis at E3 - Event Marketer

Vivendi Treats Gamers to a Spa-Style Oasis at E3

DB_Vivendi_2008 Ex
Brand: VIVENDI GAMES
Agency: FREDDIE GEORGES PRODUCTION
Awards: EX AWARDS — BEST B-TO-B HOSPITALITY EVENT ELEMENT
Year: 2008

To promote its newest video and computer game titles, Vivendi Games needed to stand out from the crowd at the E3 Media and Business Summit 2007. And what better way to attract the press and retail reps than with a spa-style hospitality experience. A 2,100-square-foot hotel ballroom was transformed into a relaxing oasis for guests. The ballroom was divided so that each brand was represented in its own space through color, textures, lighting, artwork, organic elements and shapes.

A Zen-like atmosphere was created throughout using high-gloss flooring, a live organic moss wall and theatrical lighting. Curved acoustical ceiling patterns reduced ambient noise to keep the space serene. Walls in each area of the space were lined with additional textures to keep the organic, nature-inspired theme going.

The space was successful in more ways than one. At an event that challenged guests to travel between multiple hotels throughout the Santa Monica area, Vivendi’s pre-scheduled press appointments received a 98 percent confirmation rating, plus an additional 20 percent increase based on on-site appointments.

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