Victoria's Secret Builds Buzz with Colossal Gift Box - Event Marketer

Victoria’s Secret Builds Buzz with Colossal Gift Box

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Brand: VICTORIA'S SECRET
Agency: MR. YOUTH
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2005
A three-story high pink gift box smack in the middle of Miami Beach during spring break created quite the buzz for the launch of the Victoria’s Secret’s Pink line. For a few days prior to the event,…
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