Verizon Offers Bowl Fans a Power House - Event Marketer

Verizon Offers Bowl Fans a Power House

Verizon Power House
Brand: VERIZON
Agency: WASSERMAN MEDIA GROUP
Awards: EVENT TECHNOLOGY AWARDS — BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Year: 2014

Verizon’s Power House activation for the Super Bowl in New York City’s Bryant Park was monumental, both in size and impact. The brand set out to create awe-inspiring technology experiences showcasing its network, products and services, including the brand new LTE Multicast, Verizon’s future network technology. To do that, the brand created a 15,000-square-foot brand technology showcase filled with personalized, interactive experiences for Super Bowl fans that tapped into their passion for football.

The brand leveraged many technologies to bring Verizon Power House to life, including biometric scanning identification, robotics, LTE Multicast, Kinect sensored video walls, 50-inch touch screens, 270-degree projection mapping and augmented reality. It all began with the bio scanner. Each visitor would sign in with a thumb scan and create a profile with a name, photo, favorite team, year of birth and email address. These details then personalized each experience for the fan after they re-scanned their thumb at each touchpoint throughout the consumer journey. There was not one Verizon device throughout the whole space. Instead, the technology spoke for itself, translating the message to thousands of consumers that Verizon is so much more than a mobile service provider—it is a technology leader. With each new motion sensitive, responsive and personalized interaction, consumers felt the space coming to life around them.

By the end, 65 percent said they are more likely to purchase from Verizon because of the Power House experience.

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