Unilever Targets Hispanic Women with Retail Cook-Offs - Event Marketer

Unilever Targets Hispanic Women with Retail Cook-Offs

DB_Unilever3_2008 Ex
Brand: UNILEVER
Agency: MASS HISPANIC MARKETING
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2008
In order to inspire Hispanic women to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During the year-long,…
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