Unilever Hosts Consumer Cooking Competitions - Event Marketer

Unilever Hosts Consumer Cooking Competitions

DB_Unilever3_2008 Ex
Brand: UNILEVER
Agency: MASS HISPANIC MARKETING
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2008
In order to inspire Hispanic women ages 18 to 49 to use Unilever’s many convenience food products in preparing everyday meals, the company created El Desafío del Sabor (The Flavor Challenge). During…
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