Unilever 'Clicks' with College Students Over Axe Clix - Event Marketer

Unilever ‘Clicks’ with College Students Over Axe Clix

DB_Unilever_2007_Ex
Brand: AXE UNILEVER
Agency: GMR MARKETING
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2007
First, the premise: Unilever introduced Clix, a line extension of the popular Axe body spray for men, with a TV ad in which the ultra-dreamy Nick Lachey uses a handheld clicker to keep track of all of…
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