Under Armour Uses VR to Promote its New Brand House - Event Marketer

Under Armour Uses VR to Promote its New Brand House

db_underarmour_edta_2016
Brand: UNDER ARMOUR
Agency: NEXT/NOW
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2016
To tease the opening of its new Brand House in Boston, Under Armour made use of an often overlooked engagement opportunity: construction barricades. Instead of posting the standard “Coming Soon” signage,…
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