Under Armour Deploys an in-Store Digital Obstacle Course

Under Armour Deploys an in-Store Digital Obstacle Course - Event Marketer

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Under Armour Deploys an in-Store Digital Obstacle Course

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Brand: UNDER ARMOUR

Agency: AGENCYEA

Awards: EVENT TECHNOLOGY AWARDS — BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE

Year: 2015

The goal for the launch and opening of Under Armour’s Chicago Brand House store—a 30,000-square-foot space on the Magnificent Mile, and the largest retail location the company has opened to date—was…

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