Ultimate Software Deploys a Living Content Library
Thanks to HCM Online Academy, human resources and payroll professionals can tap into educational material, which has been videotaped and uploaded from live human resources workshops, 24×7, 365 days a year. Want to download a white paper or case study on Thanksgiving Day? Not a problem, thanks to this seamless extension to the in-person, physical HR Workshops held by Ultimate Software, a cloud provider of people management solutions, in major cities all across the U.S.
The online academy also reaches a larger pool of current and prospective customers, provides attendees a positive branding experience without a heavy sales pitch and entices registrants to earn industry recertification credits by watching the educational videos. The site is easy to navigate, pleasing to the eye, fun and valuable to attendees and is continually refreshed with new videos, white papers, case studies and other content. Registrants also can network with peers
Since January 2013, HCM Online Academy has captured nearly 3,000 leads, surpassing its initial goal of 500. Of them, 18 percent had never responded to previous Ultimate Software marketing-related activity. The Academy has created 16 sales opportunities, two of which led to closed deals. It has seen nearly 45,000 page visits and thousands of white paper/case study downloads. Now, that’s academic!