U.S. Air Force Tour Offers Movies, Games and Interactives
It takes more than a TV spot to increase the public’s understanding of today’s military, and the United States Air Force knows it. The mobile tour combined three 53-footers to form an exhibit that engaged consumers for 42 weeks late last year. Elements included a high-tech movie, an authentic F-16 Fighting Falcon, electronic interactives, and a string of computer kiosks.
The tour visited sporting events, music festivals, air shows, military celebrations, fairs, and colleges. Visitors entered the exhibition on a “runway” ramp and encountered photos of airmen performing a variety of Air Force jobs as they entered the main theater, which consisted of three rows of posture bars, brushed stainless steel foot rails, fluorescent blue track lighting, and maple chair rails.
The lights dimmed and the sound revved up during the four-minute movie. Six computer kiosks built into the rise of the trailer boasted trivia questions designed to educate about today’s Air Force in an entertaining way. Upon exiting, visitors were prompted to head into an info area to chat up the possibilities of joining the Force (and receive a gift).
Along its 68 stops, the tour drew 114,000 visitors for the movie trailer, collected 16,500 data captures, and funneled 6,000 quality leads to recruiters. Mission … accomplished.