U.S. Air Force Gathers Leads with a Sci-Fi Tech Experience - Event Marketer

U.S. Air Force Gathers Leads with a Sci-Fi Tech Experience

DB_USAF_2012 ETA
Brand: U.S. AIR FORCE
Agency: GSD&M INHANCE DIGITAL
Awards: EVENT TECHNOLOGY AWARDS
Year: 2012

The Command Center Alpha mobile tour immersed visitors in the sci-fi world of the U.S. Air Force via Augmented Reality, 3D computer graphics, games, videos, audio and digital downloads. The objective was to change people’s perceptions about the Air Force while generating qualified leads.

Visitors registered at stations powered by Apple iPads and were categorized into recruiting classifications ranging from interested in joining to not qualified to join. Wearing color-coded wristbands along with an iPad and earbuds, they explored the space, triggering 3D models of planes and satellites that could be manipulated via the iPad’s touch screen. RFID technology triggered the appropriate tour guide voice-over as they progressed from room to room.

The upgraded Augmented Reality, interactive games and the Airman Challenge game were a big success enabling recruiters to better target prospects from the thousands of visitors who experienced Command Center Alpha nearly every weekend.

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