#TwitterCity Turns Meeting Spaces into 'Buildings' - Event Marketer

#TwitterCity Turns Meeting Spaces into ‘Buildings’

db_twitter_edta_2016
Brand: TWITTER
Agency: NA COLLECTIVE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST B-TO-B ENVIRONMENT
Year: 2016

Trade show exhibitors often bury their meeting rooms at the back of the booth. This program shows what can happen when the meeting rooms become the center of the action.

#TwitterCity was a small-scale cityscape built inside an 18,000-square-foot ballroom at the Cosmopolitan Hotel where each of the 12 meeting spaces were “buildings” where Twitter’s sales teams could meet with advertisers and ad agencies in town for CES. The environment was designed to bring to life past case studies that highlighted the platform’s unique value and its role as an integral part of our everyday lives.

Among the interactive vignettes was a fully-functioning café that served up fresh coffee and pastries, a sports bar offering cold beer on tap and a park complete with fake grass and park benches. (Ambient city soundscapes added to the environment.)

A heart sculpture acted as the “pulse of the city” where guests could choose their passion (sports, music, politics, etc.) and see activity on Twitter come to life. The digital billboard in #TwitterCity was a social aggregator that showcased the latest trends and conversations that were happening on Twitter during CES.

A secret backroom played host to a gathering of C-level executives and influencers for one night. Guests had to first enter a recording booth inside the city’s Muzik store, and then speak a secret code into the microphone which would open a hidden door leading them inside a prohibition-era speakeasy. #awesome.

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