Toyota Takes Annual Meeting Attendees on a Road Trip - Event Marketer

Toyota Takes Annual Meeting Attendees on a Road Trip

DB_Toyota_Book1
Brand: TOYOTA
Agency: GEORGE P. JOHNSON
Year: 2010
Toyota’s national dealer meeting was anything but a typical vehicle display. To rev up the 5,000 dealers, partners, field staffers and executives in attendance, the Japanese automaker took them on a…
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