Toyota Packs Tour Trailers with Interactive Experiences - Event Marketer

Toyota Packs Tour Trailers with Interactive Experiences

DB_Toyota_2008 Ex
Brand: TOYOTA
Agency: GEORGE P. JOHNSON
Awards: EX AWARDS — BEST MOBILE MARKETING PROGRAM
Year: 2008
Last January, Toyota hit the road to educate consumers about Toyota Hybrid Synergy Drive technology via an interactive museum on wheels. The 18-month tour traveled to fairs, festivals, corporate campuses,…
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