Toyota Engages Hispanic Shoppers with a Road Trip - Event Marketer

Toyota Engages Hispanic Shoppers with a Road Trip

DB_Toyota_2007 Ex
Brand: TOYOTA
Agency: CONHILL ADVERTISING NCOMPASS INTERNATIONAL
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2007
Toyota reached young Hispanic couples in Los Angeles and Miami via a fun, informative RAV road trip staged in a mall, touting the vehicle’s increased cargo space, horsepower and improved miles per gallon.…
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