Tough Mudder Amplifies Social Buzz with RFID Anklets - Event Marketer

Tough Mudder Amplifies Social Buzz with RFID Anklets

DB_ToughMudder_2011 ETA
Brand: TOUGH MUDDER
Agency: FISH TECHNOLOGIES
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Year: 2011
Forget Iron Man. Tough Mudder is the latest badass extreme race to get endurance athletes and top sponsors worked up. Last year the race enlisted the help of RFID technology to generate excitement and…
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