Time Inc. Brings 'This Old House' to Home Depot

Time Inc. Brings 'This Old House' to Home Depot - Event Marketer

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Time Inc. Brings ‘This Old House’ to Home Depot

Case Study Details

Brand: TIME INC.

Agency: US CONCEPTS

Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM

Year: 2005

Decades before Ty Pennington made it an extreme event, This Old House showed DIYers how home improvement was done. To mark the show’s 25th year, Time Inc. created a mobile fixer-upper environment where…

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