Tic Tac Attracts Millennials with Sweet Customization - Event Marketer

Tic Tac Attracts Millennials with Sweet Customization

Ferrero 2 Tic Tac Campaign ETA 2014
Brand: FERRERO
Agency: LEGACY MARKETING PARTNERS MOZEUS
Awards: EVENT TECHNOLOGY AWARDS — BEST AUDIENCE INTERACTION
Year: 2014
A native app, RFID technology and a campaign microsite helped Ferrero’s Tic Tac brand reach millennials and tap into the customization that younger consumers enjoy. Attendees at the month-long My Pack…
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