The Ritz Elevates Hospitality with The Butler Button - Event Marketer

The Ritz Elevates Hospitality with The Butler Button

db_ritz carlton_edta_2016
Brand: FORTUNE INTERNATIONAL GROUP
Agency: SAPIENTNITRO
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST TOUCH-OR GESTURE-BASED INTERACTIVE
Year: 2016

When it comes to upscale lodging, it doesn’t get much better than the Ritz-Carlton. The luxury hotel company’s legendary service and chic accommodations are world-renowned. So when a residential Ritz building hit the market, the brand’s amenities had to be on par with the high-end clientele it attracts.

Enter: The Butler Button, an interactive touch table that took gesture control—and hospitality—to new heights. Part of a larger immersive experience in which agents connected with potential buyers to create a personalized sales journey, the device helped deliver a different narrative to each individual consumer by offering on-demand butler service at a moment’s notice.

To get started, the client was welcomed to the table with a personalized introduction then urged to explore its offerings. Then, with the simple tap of a finger, a butler promptly delivered the requested service. From espresso to caviar, the client’s wish was the Ritz’s command.

The Butler Button not only added a human element to the sales journey, but offered a taste of the Ritz-Carlton’s indulgent services. And in an industry that requires standing out to stay in the game, offering personalized, tangible experiences is a great way to thwart the competition.

Champagne wishes and caviar dreams, indeed.

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