The Ritz Elevates Hospitality with The Butler Button
When it comes to upscale lodging, it doesn’t get much better than the Ritz-Carlton. The luxury hotel company’s legendary service and chic accommodations are world-renowned. So when a residential Ritz building hit the market, the brand’s amenities had to be on par with the high-end clientele it attracts.
Enter: The Butler Button, an interactive touch table that took gesture control—and hospitality—to new heights. Part of a larger immersive experience in which agents connected with potential buyers to create a personalized sales journey, the device helped deliver a different narrative to each individual consumer by offering on-demand butler service at a moment’s notice.
To get started, the client was welcomed to the table with a personalized introduction then urged to explore its offerings. Then, with the simple tap of a finger, a butler promptly delivered the requested service. From espresso to caviar, the client’s wish was the Ritz’s command.
The Butler Button not only added a human element to the sales journey, but offered a taste of the Ritz-Carlton’s indulgent services. And in an industry that requires standing out to stay in the game, offering personalized, tangible experiences is a great way to thwart the competition.
Champagne wishes and caviar dreams, indeed.