Tenneco’s Think Hubs Drive Three-Year Mobile Tour
Tenneco’s mobile experience, on the road through June 2019, offers a hands-on engagement with the technology surrounding its products and their role in the automobile industry as it travels to plants, colleges and community events. Two 53-foot double expandable trailers filled with product displays, 2D graphics and video messaging and smart board technology relate the value and benefits of clean air and enhanced mobility that Tenneco products provide.
On board each trailer were five touch screen TVs and two Think Hubs with maps, interactive timelines and videos. All of the screens operate through a simple application run off an iPad. Guests can pull photos, videos and other content straight from their phones onto one of the two Think Hubs, then can edit the content and email directly from the trailer to their clients. Subwoofers and sound bars allow each audience to have full surround sound, and outdoor TVs and displays amplify the experience, along with Facebook, Twitter and Instagram.
One of the tour’s biggest successes has been taking the experience to college career days to teach engineering students about the future of the auto industry. A+ for that.