Target's Campus Events Feature Stylists and Gaming - Event Marketer

Target’s Campus Events Feature Stylists and Gaming

DB_Gold_Target_2010 Ex
Brand: TARGET
Agency: PERISCOPE
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2010
Building a relationship with future consumers during meaningful times in their lives can hook them for good. Target did just that with its Back to College campaign, which not only drove sales, but also…
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