Target's Beauty Garden Party Charms Influencers - Event Marketer

Target’s Beauty Garden Party Charms Influencers

DB_Target_2014 ETA
Brand: TARGET
Agency: CARAVENTS
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF INSTAGRAM
Year: 2014
Instead of using traditional p.r. methods to promote its new premium skincare product launch, Target relied on 100 social influencers with hundreds of thousands of followers to spread the word. Target…
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