Target's Annual Meeting is a Self-Guided Experience - Event Marketer

Target’s Annual Meeting is a Self-Guided Experience

DB_Target_B2B Env_EX 2017
Brand: TARGET
Agency: TOUCH WORLDWIDE
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (B-TO-B)
Year: 2017

Target’s annual meeting covers the important stuff—like the direction and strategy of the company for the next year. But it also offers something above and beyond your standard national meeting: Love. That’s right—love, conveyed through creative employee and store recognition programs, displayed in inspiring art installations conceived from Target products like EOS lip balms, and communicated by emphasizing the importance of community service.

Overall, the Target Stores Showcase within the Fall National Meeting in Minneapolis focused on the future of retail in a self-guided experience that offered glimpses into the past year and the year ahead. At the heart of it all was the employee and store recognition installation along a 20-foot-high by 80-foot-long wall adorned with “Work somewhere you heart” and “Work somewhere you ____” with a fill in the blank section and photo op. And then came the celebration of community initiatives, including a program with the nonprofit KaBOOM! to donate playground kits to schools and communities.

To top it off, the event featured an immersive tour of all of Target’s innovations for the next year, unveiled at the show via two virtual reality stations that displayed a five-minute self-guided tour of a Target store.

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