Target Pop-up Unleashes Consumers’ Inner Child - Event Marketer

Target Pop-up Unleashes Consumers’ Inner Child

2016_Ex_EX_PopUp_Target
Brand: TARGET
Agency: DAVID STARK DESIGN & PRODUCTION
Awards: EX AWARDS — BEST POP-UP STORE
Year: 2016
Target Wonderland, an immersive 16,000-square-foot pop-up holiday destination, brought the retailer’s “exciting the kid in all of us” marketing strategy to life. The pop-up merged physical and digital…
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