Target Back to College Shopping Event Gets High Marks - Event Marketer

Target Back to College Shopping Event Gets High Marks

DB_Gold_Target_2009 Ex
Brand: TARGET
Agency: PERISCOPE
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2009
To build a lasting relationship with the shoppers of tomorrow, the Target Back to College After-Hours Shopping Event made meaningful connections with first-year college students. The idea was to be there…
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