T-Mobile Builds Pre-Show Buzz with a Sidekick Lounge - Event Marketer

T-Mobile Builds Pre-Show Buzz with a Sidekick Lounge

DB_Silver_T-Mobile_2009 Ex
Brand: T-MOBILE
Agency: BNC
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2009
T-Mobile’s five-city tour last March and April was all about making existing Sidekick customers feel like VIPs while bringing the brand to life for music-loving potential customers. Before each concert…
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