Symantec Unveils World’s First Tight-Ratio LED Ring - Event Marketer

Symantec Unveils World’s First Tight-Ratio LED Ring

db_symantec_edta_2016
Brand: SYMANTEC
Agency: OPUS AGENCY
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST EXPERIENCE ENTRANCE
Year: 2016

Everyone knows that when you break up with someone, you’ve got to make a statement at your next public outing. That’s exactly what Symantec did last winter at the RSA Conference after splitting with storage company Veritas to become a strictly security-focused operation. Equipped with the world’s first tight-ratio LED ring, the brand showed off the “new” Symantec with a booth entrance that was visible from almost anywhere across the massive expo floor.

The brilliant, 10-foot-tall by 30-foot-wide LED video ring was the centerpiece of the gateway to the Symantec booth, serving as a literal beacon that drove attendees in from afar. Appearing to float above the conference floor, the ring broadcast a 90-second loop of video and still content that showcased Symantec’s suite of products and services.

Below the hovering video ring, the entrance was lined with six LED pillars, one for each of Symantec’s flagship products. Each 10-foot-tall structure featured a presentation monitor on the inside, which was leveraged for Symantec’s in-booth theater presentation, as well as content-specific data on the outside.

Dazzling screens, dynamic content and a larger-than-life presence not only established Symantec as a leader in cyber security, but helped attract hundreds of attendees who otherwise could have passed by the booth without a second glance.

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