Sungevity Hits the Road in Solar-Powered Trucks - Event Marketer

Sungevity Hits the Road in Solar-Powered Trucks

DB_Sungevity_2012 Book
Brand: SUNGEVITY
Agency: MANIFOLD ROB IDA CONCEPTS
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2012

Sungevity, a California-based firm that leases solar panel systems, was out to change the common perception that upfront costs are too big a hurdle for prospective customers. Its plan of attack: the Rolling Rooftop Revolution mobile tour. Targeting homeowners in the Northeastern U.S., the tour focused on parks, outdoor movie theaters, beaches and block parties.

Not surprisingly, the vehicle of choice for the tour was a solar-powered ice cream truck. At the push of a button, the truck transformed from a sleek, road-worthy mobile unit into a bright orange, eye-catching marketing machine. Once parked, the vehicle’s solar panels elevated to its roof while side panels opened to reveal the scoop shop inside. Consumers could sidle up, grab a stool at the window counter and pick up a free organic popsicle. Several iPads, mounted along the sides, collected leads.

Facts on solar energy were presented in creative ways: on napkins and on oversized popsicle-shaped infographics. Kids visiting the truck got small, solar-powered “grasshopper” toys that shook and shimmied when put in the light. Sungevity extended the campaign’s reach online with two tabs on its Facebook page: one to map where the truck had been and was going next, and another with blogger-style videos and photos from the crew on the road.

The Rolling Rooftop Revolution tour executed 60 events in 37 cities over 30 days, generating 60 percent of all incoming iQuotes from the Northeast region alone and garnering 20,000 high-touch interactions. The program also garnered 84 unique media placements and more than 49 million impressions.

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