Sub-Zero Display Evokes Food Theme at EuroCucina - Event Marketer

Sub-Zero Display Evokes Food Theme at EuroCucina

Gold Winner—Designer/Builder: CenterPoint Marketing | Client: Sub-Zero/Wolf | Project: EuroCucina 2014 (Best Trade Show Environment, 50x50 and Up)
Brand: SUB-ZERO WOLF
Agency: CENTERPOINT MARKETING
Awards: EXPERIENCE DESIGN AWARDS — BEST TRADE SHOW ENVIRONMENT (50?X50? AND UP)
Year: 2014

With nearly 100 products beautifully imbedded throughout, Sub-Zero’s exhibit at the annual international kitchen design show EuroCucina in Milan felt more like a high-end restaurant than a product showcase. The modernist white structure was punctuated with plate glass windows and set at an unexpected angle to the booth’s parameters. Luxurious materials like marble and Zebrawood could be found throughout. To evoke the theme “Food is Art,” a white canopy with color changing LED lighting focused on floating “napkins.”

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