Store Demos Promote Barefoot’s Brand Personality - Event Marketer

Store Demos Promote Barefoot’s Brand Personality

DB_E&J Gallo_2012 Book
Brand: ERNEST & JULIO GALLO
Agency: OGILVYACTION
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2012
Ernest & Julio Gallo Winery’s Barefoot label combines wine tasting with charitable giving as part of its marketing programs. Case in point: Its Barefoot Sole Patrol program, which brought…
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