State Farm Hits a Homerun with Baseball Field Replica - Event Marketer

State Farm Hits a Homerun with Baseball Field Replica

DB_Silver_State Farm Jonron_2009 Ex
Brand: STATE FARM
Agency: THE MARKETING ARM WAVE
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2009
To tap into the hotly pursued Hispanic market, State Farm leveraged its Major League Baseball partnership and hit the road from April to September with its inaugural Fiesta del Jonron (homerun festival).…
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