State Farm Delivers a 50 Million Pound Challenge - Event Marketer

State Farm Delivers a 50 Million Pound Challenge

DB_StateFarm_2008 Ex
Brand: STATE FARM
Agency: THE MARKETING ARM
Awards: EX AWARDS — BEST MULTICULTURAL EVENT CAMPAIGN
Year: 2008
Smart marketers know that effective market outreach is about much more than just picking from a few broad demographic categories. State Farm’s 50 Million Pound Challenge program focused on one key community—African-Americans—but…
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