Sprite Offers a Backstage Look at Step Competitions - Event Marketer

Sprite Offers a Backstage Look at Step Competitions

DB_Silver_Coca Cola - Sprite_2010 Ex
Brand: COCA-COLA
Agency: GEORGE P. JOHNSON JUXT INTERACTIVE
Awards: EX AWARDS — BEST EVENT-RELATED WEBSITE OR PORTAL
Year: 2010
Sprite was looking to promote its sponsorship of the Sprite Step Off, a step competition series that featured 30 live events in more than 20 cities. To spread the word about the events and be perceived…
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