Sprint Nextel Activates a Social Q&A for NASCAR - Event Marketer

Sprint Nextel Activates a Social Q&A for NASCAR

DB_Sprint_2012 ETA
Brand: SPRINT NEXTEL
Agency: OCTAGON
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2012
While television broadcasts deliver live action to consumers wherever they may be, social media allows consumers to be a part of the live action. As Sprint Nextel demonstrated during this year’s NASCAR…
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