Sony's Mobile Arcade Changes Shape for Targeted Events - Event Marketer

Sony’s Mobile Arcade Changes Shape for Targeted Events

DB_Playstation_2004 Ex
Brand: SONY
Agency: THE MATTMAN CO.
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2004
Built to resemble a pro sports locker room, Sony’s mobile arcade featured eleven gaming stations showcasing the entire 989 Sports library of videogames. The truck had two ramps, those slick gaming…
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