Sony Targets Gamers with the Playstation Experience - Event Marketer

Sony Targets Gamers with the Playstation Experience

DB_Gold_Sony_2006 Ex
Brand: SONY
Agency: CRAFTSMEN INDUSTRIES
Awards: EX AWARDS — BEST VEHICLE DESIGN
Year: 2006
Sony took its PlayStation and PSP gaming systems out on the road and into the hands of gaming enthusiasts with the PlayStation Experience, a 45-week national tour targeting large-scale lifestyle events…
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