Sony Strikes a Chord with its ‘Sound Snacking’ Tour - Event Marketer

Sony Strikes a Chord with its ‘Sound Snacking’ Tour - Event Marketer

Sony Strikes a Chord with its ‘Sound Snacking’ Tour

Brand: SONY
Agency: IRIS EXPERIENCE
Awards: EX AWARDS — BEST PRESS/MEDIA EVENT
Year: 2009
Taking today’s busy lifestyles into consideration, Sony Ericsson came up with the concept of Sound Snacks as a campaign theme to launch its W350i mobile phone that offers quick and easy access to music.…
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