Sony Ericsson Rocks the Mall with Wireless Education - Event Marketer

Sony Ericsson Rocks the Mall with Wireless Education

DB_Silver_Sony Ericsson_2005 Ex
Brand: SONY
Agency: EXHIBITS INTERNATIONAL
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2005

Educating consumers about the latest wireless products was the goal of the Sony Ericsson Rocks campaign. And keeping the demonstrations hip and cool was the path it chose to take.

In malls across Canada, Sony Ericsson set up an exhibit that featured hands-on displays, special retail offers and games, plus live musical performances (Sony recording artists The Trews performed live in three key markets) and djs spinning tunes. Seven large LCD monitors boasted product demos. Reps showed off some of the handsets’ technology by recording, then playing back, a portion of the bands’ performances.

Visitors also got personalized gift photos taken in front of a Sony Ericsson backdrop. The images were snapped using camera phones, then sent wirelessly to nearby printers using Bluetooth technology.

Teams connected with more than 26,500 consumers, taking 1,500 digital photographs along the way. Say cheese.

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