Sony Ericsson Rocks the Mall with Wireless Education - Event Marketer

Sony Ericsson Rocks the Mall with Wireless Education

DB_Silver_Sony Ericsson_2005 Ex
Brand: SONY
Agency: EXHIBITS INTERNATIONAL
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2005
Educating consumers about the latest wireless products was the goal of the Sony Ericsson Rocks campaign. And keeping the demonstrations hip and cool was the path it chose to take. In malls across Canada,…
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