Social Media Helps SAP Extend Conference Content - Event Marketer

Social Media Helps SAP Extend Conference Content

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Brand: SAP
Agency: IN HOUSE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF SOCIAL MEDIA
Year: 2016
Social media was an integral part of SAP’s digital strategy, extending SAPPHIRE NOW content to audiences worldwide. The objective was to amplify content and the SAP “Live Business” campaign introduced…
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