Social Gameplan Helps EA in the Battle for Gaming Fans - Event Marketer

Social Gameplan Helps EA in the Battle for Gaming Fans

DB_EA1_2013 ETA
Brand: ELECTRONIC ARTS (EA)
Agency: AYZENBERG
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2013
A robust, active social community is key to growing any brand, a fact not lost on Electronic Arts when it came time to launch its Battlefield 4 video game. After all, social interaction drives real brand…
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