Snapple Draws Young Demo with Edgy Music Sponsorship - Event Marketer

Snapple Draws Young Demo with Edgy Music Sponsorship

DB_Silver_Snapple_2003 Ex
Brand: SNAPPLE
Agency: ROAD WARRIORS ENTERTAINMENT
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2003
Once its sponsorship of last summer’s Area 2 music festival was inked, Snapple got to work on an activation strategy to take its three new Elements SKUs as close to the tattooed, pierced target as possible. Relevancy…
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