Smirnoff Asks Consumers: Your Country or Mine? - Event Marketer

Smirnoff Asks Consumers: Your Country or Mine?

DB_Smirnoff_2012 Book
Brand: SMIRNOFF
Agency: JWT
Year: 2010
To forge a deeper relationship with its consumers, Smirnoff marketers decided they would transform them from local event attendees into international event partners. The resulting program was called…
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